Q: What types of sales promotion methods have youobserved recently? Comment on their effectiveness.
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Q: Think of a product that you use regularly. Find several examples of how the manufacturer markets…
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Q: You’ve probably heard of Nutrisystem, a company that produced $800 million in revenues last year by…
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Q: Imagine that you are a salesperson for one of your favorite products. Identify your product then…
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You’ve probably heard of Nutrisystem, a company that produced $800 million in revenues last year by selling weight-loss products. What started as a small effort based on an e-commerce marketing plan has evolved into a multipronged marketing campaign that not only has expanded the business but also provides substantial return-on-investment potential. The key to Nutrisystem’s efforts is its direct-to-consumer platform. Using various advertising outlets, from magazines to television, Nutrisystem’s promotions all have one thing in common—they let customers make direct contact with the company. Inserting a unique URL or 800 number in every ad also lets Nutrisystem track the success of each and every effort. In what different ways does Nutrisystem engage in direct marketing?
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